responsible for- brand (logo & styleguide) and print rollout, website, social media (instagram and facebook) copywriting, advertising and PR
The brandmark and styleguide of Pikaado was created to reflect a digital platform that was clean and professional but also fun, energetic and brought colour to the community it served.
The site required quite a complex booking and payment system which was implemented across a variety of workshops all demanding custom fields.
As many of our site visitors were older, the user interface needed to be very simple to ensure everybody could navigate and book tickets. We also set up indepth 'help' pages to guide users.
The site was marketed on an extremely limited budget and we leveraged both outdoor and social media where we could get exceptional results in terms of branding and ticket sales for minimal outlay. We also relied on PR as a free way to promote our business. We pitched a column to the