responsible for- branding (logo & styleguide) and print rollout, website, social media (facebook only), photography art direction, icon development, copywriting and print advertising.
TreeTop Joinery were a new business who wanted a complete identity, website, social media as well as print advertising to run in local newsletters. We began with an over arching business development strategy to pinpoint their unique selling proposition and target audience. Once there was more understanding of the business identity the brand was developed and rolled out to the site and other media. There were two photoshoots and beautiful images were captured highlighting the precise craftsmanship and bespoke nature of the work.
Copywriting played an important role in this site, giving the audience an understanding of the high quality of the workmanship and the long training a European apprenticeship requires.