responsible for- branding (logo & styleguide) and print rollout, website, photography art direction, copywriting, corporate presentations and fundraising applications.
Novataro are a product design company based in the agribusiness sector. They wanted a simple brand with a clear corporate feel and a brochure site. The brand was to appeal both to farmers and to larger industry organisations who would be supplying funding, support and possible partnerships.
The site featured photography of various farming systems using beautiful landscapes which were taken specifically for the site. There were several shoots, one of which was on a dairy location and the images from this were rolled out to corporate presentations. These images gave the brand a higher end look and feel and allowed the simple copy to shine,